Experience

Conceived, designed, built, and operated an end-to-end automation platform. Responsible for architecture, engineering, cross-team coordination, stakeholder demos, QA, and production support.

• Identified a gap in the enterprise loyalty workflow while engineering the original vendor integration and authoring the operational SOP that defined a 30-day offer lifecycle across a ~10-person team. Conceived, proposed, and solo-built the platform that automates it end-to-end, reducing cycle time to same-day turnaround and displacing over $1M in annual cost across headcount, manual workflows, and internal tooling
• Architected a full-stack platform consolidating 13 enterprise systems into a single interface for offer creation, validation, smoke testing, and deployment. Supports 17 offer types across 85 configurable fields with dual-database persistence and real-time event streaming
• Built a 3-layer intent classification architecture: pre-LLM regex resolution, thin GPT-4.1 classifier, and Pydantic schema validation. This eliminates LLM calls entirely for 40–60% of requests and reduces per-request token consumption from ~18,000 to ~1,000 for the remainder

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• Technical program lead for a multi-brand loyalty ecosystem spanning 3 national brands and 50MM+ members, processing millions of transactions daily.
• Designed, owned, and approved integration architecture across 20+ internal and partner APIs, including POS, OMS, CRM, and third-party loyalty vendors.
• Led full Offer Management System cutovers for Arby's and Sonic, enabling new loyalty features, improving rewards processing speed, and reducing ongoing vendor costs.
• Coordinated large-scale programs involving 15–20 engineers (scaling to 40+ during peak phases) across engineering, product, QA, operations, vendors, and executive stakeholders over 6–12 month timelines.

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• Executed the manual offer lifecycle as part of a ~10-person team coordinating offers across 3 national brands and multiple vendor integrations.
• Authored operational SOPs and API integration documentation used by engineering and operations to standardize the loyalty offer workflow.
• Worked across POS, OMS, and CRM vendor integrations, gaining the system-level understanding of the offer lifecycle that later drove the DFLO platform design.